 Wysłany: Pią 6:42, 13 Gru 2013 Temat postu: end fashion brands such as Louis Vuitton |
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| end fashion brands such as Louis Vuitton
Louis Vuitton Malletier, commonly referred to as Louis Vuitton, or shortened to LV, is an international French fashion house specializing in trunks, leather goods, readytowear, shoes, watches, jewelry, accessories, sunglasses, and books. Known the world over for its iconic LV monogram and logo, Louis Vuitton is one of the most recognizable brands in the world. A long time symbol of prestige and wealth, the company commands some of the highest prices in the international fashion market for its products. Having started in 1854, Louis Vuitton is not only one of the oldest,[url=http://www.floware.fr]www.floware.fr[/url], but also one of the most legendary houses of fashion in the world. It sells its products strictly through its own retail stores, small boutiques in highend department stores, and online through its website. Louis Vuitton competes directly with such luxury brands as Gucci, Yves Saint Laurent, Alexander McQueen, Stella McCartney, Sergio Rossi, Bottega Veneta, and Boucheron. Fashion magazines' September issues are usually nice and fat, bursting with new looks for cold weather. This year, some are almost as skinny as the models inside. Behind the relatively svelte issues are newly frugal fashion advertisers, slashing their budgets in the recession and experimenting with putting more ad dollars to use on the Web. Highend fashion brands such as Louis Vuitton, Gucci, Emporio Armani, Dolce Gabbana and Prada are still buying ads in the glossy pages of Cond Nast's Vogue and W, Hachette Filipacchi's Elle, Time Warner's InStyle and Hearst's Harper's Bazaar. But most of the September issues, which started showing up on newsstands last week, are almost a third slimmer than last year's batch. Ad pages in Vogue tumbled 36%, to 429. That's a far cry from 2007, when Vogue trumpeted its September issue as a recordsetter among monthly consumer magazines, with a total of 840 pages 727 of them ads and weighing in at 4 pounds, 9 ounces. As they spend less on magazines, the fashion companies are gingerly testing a range of lowercost, often more measurable outlets. |
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